If you missed any of the Behind the Scenes from Latin American Fashion Week, there were some really nice moments. And what better way to start off with some highlights from the runway than with this great performance:
Then suddenly this happened
Makeup artist, Rainier Croft with model, Christine Ramkeesoon
Latin American Fashion Week just finished yesterday and was an amazing event to be a part of with tons of talent buzzing around everywhere.
I've done a few fashion shows lately, which isn't my usual, but when I walked into the Spoke Club here in Toronto and saw a herd of other photographers with basically the same gear taking photos of the same thing I was forced to take a moment to think about how I could capture the event differently, which is an invaluable exercise. What's your purpose for being there and how is anyone going to recognize your photo from anyone else's - how is your work going to stand out? Interestingly, I'm quite sure that had I not been confronted with a room full of other photographers, I may not have tried so hard and wouldn't have gotten the images that I did.
That's when it's time to experiment - one fun trick is to shoot through things. Here, I put some water glasses on the bar and shot through them creating a dreamy effect without any fancy-pants photoshop effects:
Makeup artist, Tamar Cox "Flawless"
Makeup artist, Sophia Chau Hoang
Me and my shadow
Just Sultan bow-ties
Sultan of "Just Sultan" bow-ties
Startup Fashion Week ended its first year with an amazing runway show at HangLoose Media with some very slick designers including fun wearable technology with some very practical applications. For more on Startup Fashion Week, see the fitting/pre-production, the media launch as well as Day 1 and Day 2.
Hair by Kim Du
Sarah Catalfo & Jodi Goodfellow
The Wild North
Jason Cameron, Toronto Fashion Academy
Host and MC, Drew Brown, Novella Magazin
Tria Urnom, Windfall Basics
Sebastian Guarin
Alanna Klatt
Janet Han, The Wild North Creative Director
Sarah Catalfo
Vanessa Kiraly, Vanika
Robert Tu, MeU
See it in action here ↑↑↑
Simone Riding-Cunningham, Jason Cameron, Basil Waris, Toronto Fashion Academy
Jodi Goodfellow with her SFW team
Drew Brown, Novella Magazin
And as has quickly become tradition: Robert Tu of MeU's bow tie
Super cool reception area at HangLoose Media in Toronto, Canada
Some of the friendly faces behind HangLoose Media
DJ James Drummond, Robyn Le Sauvage and Director/ProducerPR Philip Princeton
Ryan Craver (middle), Senior Vice President - Profit Improvement & Procurement at Hudson's Bay Company
It's hard to imagine a more beautiful venue for yesterday's Startup Fashion Week event than Shopify's new 3rd floor of open space awesomeness. Not only was the room beautiful, but the lineup of talks from major industry leaders like Hudson's Bay's Ryan Craver on social media, e-commerce and what entrepreneurs can do to get their businesses off the ground were incredibly insightful.
Shopify Toronto
Amazing view of Toronto's CN Tower
Swag
Jason Cameron, CEO at Toronto Fashion Academy
Kinetic Café cofounder Chris Carder
Ryan Craver, Senior Vice President - Profit Improvement & Procurement at Hudson's Bay Company
David J. Freschman CEO and founder of FashInvest
MT Meikle La Closette
Cindy Roemer, Windfall Basics
Tartan Grand
Food by à la Carte Kitchen
Jodi Goodfellow with Kyle Kofsky of PRODUCT Toronto
Satish Kanwar, Director of Product at Shopify
Rent frock Repeat's Founder and CEO, Lisa Delorme
Joanna Griffiths of Knix Wear, Daniela Syrovy of ClutchPR, & Kyle Kofsky of PRODUCT, Veronica Becker-moderator
Erin Lubelsky of eLUXE with Antoine Azar, cofounder of Thirdshelf
Moderated by Sheena Repath
Prerna Chandak of Shopanthropic
Kamyar Arjomand, Director of Mobile & Innovation at ALDO Group
Jodi Goodfellow, director and founder of Startup Fashion Week
Closing remarks by Marlene Shiff
